Saturday, April 19, 2008

Columbia Sportswear: The Wonders of Fabric Science

The Wonders of Fabric Science: The Ultimate Shade

Sunscreen now comes with collars and buttons.

No, manufacturers haven’t suddenly come up with a bizarre way to package this summer staple; instead, fabric scientists from Columbia Sportswear has come up with a way to infuse the UV protection of sunscreen into the very fiber of the T-shirt via the Omni –Shade ™ feature.

Being one step ahead of other outdoor apparel manufacturers, Columbia Sportswear realizes the impact that the oppressive summer heat can have on the performance of even the most enthusiastic outdoor enthusiast. This is why they have engineered the Omni-Shade™ feature in their Summer Collection.

While still crafted within the paradigm of toughness and quality that Columbia Sportswear has been renowned for worldwide, the Omni-Shade ™ feature is distinguished by the mark ASTM 6603-00, assuring compliance with rigid international standards on UV protective textiles. So whether it’s for hiking, jogging or mountain climbing, this line of clothing has a UV protection intensity that’s just right – from “Good” (UPF 15-24), “Very Good” (UPF 25-39) to “Excellent” (UPF 40 or above). Meanwhile, people need not worry that the Omni-Shade TM would make them wilt under the heat as its finely woven fabrics and finishes all come together to still ensure maximum wearability.

Through this revolutionary fabric technology infused in Columbia Sportswear’s Summer Collection featuring The Titanium Series, wearers are not only sunscreened; but also guaranteed topnotch performance even during the hottest time of the year.

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world, the Company has developed an international reputation for quality, performance and value. To learn more about Columbia Sportswear and its products, please visit our website at or any of the following Columbia Sportswear branches: Gateway Mall, The Podium, Festival Mall, Lim Ket Kai Mall, Mall of Asia, The Block and SM Megamall. ###

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