Adhitz

Saturday, April 19, 2008

Expo Mom: A Discovery Expo for Moms and Their Families




EXPO MOM: A Discovery Expo for Moms and Their Families

Moms, bring out your pens and mark the 17th of May on your calendars.

It’s going to be a day of mommy discoveries all under one roof at EXPO MOM, THE mom event to be at this 2008.
To be held at the Rockwell Tent in Makati, EXPO MOM will feature everything that moms would need and want for herself, for her child and for her family. Interactive booths and activities will allow expo visitors to discover what’s new for moms in the market today: products and services that are mom-targeted. child-focused, parenting-related, and family-oriented.

The expo will also feature some of Manila’s best preschools the most fun party planners, interesting classes for kids, top consumer moms and kids brands, and a lot more. You can also head to the mom resources center for new insights on pregnancy and lamaze, breastfeeding, support group information, even services for special needs children.
At the Moms Mean Business! section, Expo Mom pays tribute to mompreneurs (mom entrepreneurs) by showcasing products and services which were inspired by motherhood itself. A special sale of these usually home-based enterprises will truly be something to watch out for at Expo Mom.

EXPO MOM was conceptualized with moms in mind, where moms will be inspired to enjoy the experience of motherhood to its fullest.

For information log on to www.expomom.com or call 780.9898/ 09189300313.
This special event is brought to you by: MOMMY MATTERS, the leading brand of breastfeeding apparel in the country and Rome Kanapi and Lin Fernando of the Philippine Association of Childbirth Education (PACE) with support from Johnson & Johnson’s Top to Toe, Stemcord, Cerelac Gold, and www.mommypages.com.ph.

Columbia Sportswear: The Wonders of Fabric Science






The Wonders of Fabric Science: The Ultimate Shade

Sunscreen now comes with collars and buttons.

No, manufacturers haven’t suddenly come up with a bizarre way to package this summer staple; instead, fabric scientists from Columbia Sportswear has come up with a way to infuse the UV protection of sunscreen into the very fiber of the T-shirt via the Omni –Shade ™ feature.

Being one step ahead of other outdoor apparel manufacturers, Columbia Sportswear realizes the impact that the oppressive summer heat can have on the performance of even the most enthusiastic outdoor enthusiast. This is why they have engineered the Omni-Shade™ feature in their Summer Collection.

While still crafted within the paradigm of toughness and quality that Columbia Sportswear has been renowned for worldwide, the Omni-Shade ™ feature is distinguished by the mark ASTM 6603-00, assuring compliance with rigid international standards on UV protective textiles. So whether it’s for hiking, jogging or mountain climbing, this line of clothing has a UV protection intensity that’s just right – from “Good” (UPF 15-24), “Very Good” (UPF 25-39) to “Excellent” (UPF 40 or above). Meanwhile, people need not worry that the Omni-Shade TM would make them wilt under the heat as its finely woven fabrics and finishes all come together to still ensure maximum wearability.


Through this revolutionary fabric technology infused in Columbia Sportswear’s Summer Collection featuring The Titanium Series, wearers are not only sunscreened; but also guaranteed topnotch performance even during the hottest time of the year.

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world, the Company has developed an international reputation for quality, performance and value. To learn more about Columbia Sportswear and its products, please visit our website at www.columbia.com or any of the following Columbia Sportswear branches: Gateway Mall, The Podium, Festival Mall, Lim Ket Kai Mall, Mall of Asia, The Block and SM Megamall. ###

Thursday, March 13, 2008






The Many Faces of Candy:
A Delectable Display of Candy Corner Creations

Candy can be so much than a kiddie treat—that is, if you take it seriously.

And for the country’s leading confectionery, candy is definitely a serious business: Candy Corner is hosting a banquet in Le Soufflé Rockwell Club to showcase candy creations inspired by Jelly Belly beans, the world’s #1 gourmet jelly bean. Ms. Bubu Andres, queen of the confectionery kingdom Candy Corner, is hosting the event where attendees toast with Jelly Belly Mocktails and Cocktails, eat desserts inspired by true-to-life Jelly Belly flavors, and admire the edible table masterpieces bursting with color and texture.

“Candy Corner sees Jelly Belly as center-filled chewy candies that can be enjoyed by both children and adults,” says Bubu. “With a touch of creativity and imagination, they can be consumed in so many interesting ways—chewed as candy, drank as cocktail drinks, mixed with dessert recipes, and even displayed as edible table arrangements.”

Cool Mocktails and Cocktails
The candy-filled event begins with an assortment of Jelly Belly Mocktails and Cocktails, sophisticated concoctions that give a sweet prelude of what’s more to come. Mocktails (non-alcoholic) flavors include Pineapple Banana Mocktail, Apple Cinnamon Mocktail, and Not a Piñacolada Mocktail. Meanwhile, Cocktails (alcoholic) are available in flavors like Berry Cosmopolitan, Gin Kiwi Watermelon, and Absolute Citron with Cantaloupe. Both Mocktails and Cocktails rival the most popular drinks in the metro’s party scene.

Candy Corner tapped the expertise of Ms. Lilli Anne Alcantara, Beverage Trainor and Mixologist of Cellar Dwellers, a group specializing in drink mixes, to create Jelly Belly Mocktails and Cocktails that offer grown-ups a sweet twist to enjoying happy hour.

Delectable Designs and Decors
After enjoying the intoxicating flavors of Jelly Belly Mocktails and Cocktails, guests are then ushered into a room adorned by colorful table accents made from Jelly Belly beans. These edible masterpieces are creations by Teddy Manuel, designer and stylist for Flowers & Events, who appreciates the novel potential of using candies as material for designing their décor.
“I am thrilled by the vision of Bubu Andres in using Jelly Belly as a table décor material,” admits Teddy. “The jelly beans come in a variety of colors and are quite easy on the eyes. Also, their small size is just right for making elaborate shapes and designs.”

The edible creations of Teddy are appropriate for many occasions—a children’s party, book launch, bridal shower, or even a wedding for couples who are young at heart. But for this event, they served as accents to a lavish banquet.

Upon close inspection, guests saw the craftsmanship in the décor pieces which were made of jelly belly candies. “Some of the table centerpieces can be made at home with some patience and, of course, a liking for yummy jelly beans,” says Teddy.

Saccharine Desserts and Sweet Mementos
A sumptuous meal deserves nothing less than a sweet culmination. Candy Corner pairs the Jelly Belly Mocktails and Cocktails with sumptuous desserts by Ms. Baba Ibazeta-Benedicto, Owner of Classic Confections. It allows guests to appreciate Jelly Belly desserts as a sugary finale to their meal. The dessert lineup includes cookies and cupcakes, which can bring any kind of celebration in full circle.

After an event, Jelly Belly beans can also serve as excellent party favors. They can be given out as souvenirs after parties, weddings, debuts, birthday bashes, and other special occasions. Friends and family who receive these Jelly Belly giveaways will find them adorable, sweet mementos that should be cherished for a long time.

A Sweeter World with Candy Corner
“By staging this event, we at Candy Corner stay true to our mantra of taking candies as serious business. From staple sweet munchies, we believe that we can elevate the status of Jelly Belly to a relevant confection for the most intimate occasions and the most festive gatherings,” notes Bubu.

Through its innovative showcase of Jelly Belly candy creations, Candy Corner is dispelling the notion that candy is just for kids. Because in fact, candies like Jelly Belly offer adults a delightful way to experience life—one filled with vibrant colors and sugary delight.

Jelly Belly Jelly Beans, the world’s #1 gourmet jelly beans are available at Candy Corner. Candy Corner outlets can be found in malls nationwide. For more information, you may call 632-7741, email at info@candycorner.ph, or visit www.candycorner.ph.